P O R T F O L I O   2008 - 2018

Christopher Gersbo-Møller

Cand. Polyt.,
Senior Business architect at KMD

Contact info

Mobile: +45 51 90 43 72

E-mail: chris[at]gersbo.dk

LinkedIn profile: http://goo.gl/4tpHx

Technologist and Project Manager with a focus on Mobile and Web

• Technical Generalist with developer background and extensive client-facing experience.
• All things software project: pre-sale, inception, scoping, execution and hand-over.
• Certified scrum master.
• Solution minded - creative and holistic thinking combined with technical knowledge.
• Product development and management using agile processes and tools.

Enterprise
software

KMD Easy Energy conversion

Contribution for 16+ month project

• Converting legacy VB applications into new WPF/Web application architecture.
• Product management for agile/SCRUM project with geographically dispersed development team.
• Managing product scope with stakeholders.
• Creating product vision with developers, UI/UX designers and domain experts.
• Responsible for producing user stories and maintaining backlog for 5 out of 12 epics.

Keywords

Enterprise, Energy, Greentech, Global delivery.

Mobile Apps
Native & HTML5

AffaldsApp

Contribution across several product updates

• Developing initial scope and estimate with client.
• Coordinating technical solution and graphical design between client and developers.
• Coordinating APIs with 3rd party provider (Orbicon) for all four participating waste management companies.
• Scrum master working with client product owner

Keywords

Waste management, information services, Maps, Geolocation.

AffaldRanders					Affald Frederiksberg
Affald til Værdi – Renosyd					Affald Kolding

StempelKort

Contribution across several product updates

• Developing app functionality and scope with client.
• Briefing designer.
• Coordinating technical solution and graphical design between designer and developers.
• Developing scope and spec for web based backend for managing campaigns, loyalty cards, participating POS, and customer engagement.

Keywords

Campaigns, Loyalty, Maps, Coupons, Geolocation.

Skidt App

Contribution across several product updates

• Developing functionality with client.
• Briefing designer.
• Coordinating technical solution and graphical design between designer and developers.
• Coordinating API details with 3rd party CMS provider.

Keywords

Waste disposal, Transactions, Information Services, Maps, Geolocation.

Nabohjælp

Contribution across several product updates

• Scoping client functionality requests.
• Coordinating app design with client designer.
• Partly successful attempt at coordinating app design with 3rd party API.
• Briefing developers and daily project management.

Keywords

Neighbourhood watch, Information Services, Social Network.

m.mitsubishi.dk [Discontinued]

Contribution

• Briefing designer.
• Coordinating technical solution and graphical design between designer and developers.
• Coordinating API details with 3rd party CMS provider.

Keywords

Product presentation, Social integration, Automatic image scaling, CMS integration, HTML5 Geolocation API.

Project Management

Kanban

Contribution

• Introduced Kanban & electronic Kanban board to technical support team.
• First objective was to improve QoS and make time spent on customer support tickets transparent and manageable.
• Second objective was to minimize waste by changing from push to pull allocation of tickets.

Keywords

Process, Customer Support, Flow

Scrum

Contribution

• Introduced Scrum as general process for projects.
• First objective was to deliver more bang for the buck while minimising risk and uncertainty.
• Second objective was to limit time to market and obtain sustained delivery rate by focusing on work remaining and MVPs.

Keywords

Process, Project Management, Scrum, MVP

Mobile Marketing

Campaigns and technologies

Contribution

• Developing mobile marketing activities and campaigns with clients.
• Suggesting and pitching technological solutions that support client business goals.
• Coordinating integrated campaigns across print, on-pack, outdoor, web and mobile.
• SMS, MMS, mobile web and mobile apps.

Keywords

Consulting, Planning, Execution, Analysis, Sales, On-boarding, Retention.

Sample campaigns

• Coordinated recruitment campaign using mobile and e-mail grew customer database to 2x size over a period of 12 months. Leading Danish restaurant chain.
• Sales increased by double digit percentage as a direct result of onpack competition. Leading Danish ready meal brand.
• Consumer engagement increased for portfolio of retail brands due to instore campaigns based on MMS campaign system.
• Takeaway sales boosted significantly using SMS notification service on target days. Leading Danish restaurant chain.

Keywords

Sales, lead generation, on-boarding, CRM

Consulting

Live.Innovation.Venue - www.livevenue.dk

Contribution

• Reporting on mobile technology adoption and usage.
• Developed scenarios for augmenting live events using mobile technologies. Specifically targeted at the different phases of live event participation.
• Click to open PDF report

Keywords

Consulting, mobile usage scenarios, Concept development.

Carlsberg Crawl App

Contribution

• Services provided subject to NDA.
• "[…]ideen om en gå-i-byen app, som fødes i samarbejde med udviklingsteamet fra Onlinecity & Appear. De udarbejder koncept og scope for Crowdit[…]". Sauce
• App for "crawling" events and venues with a strong social element. Read more…

Keywords

Consulting, Concept development, Native Mobile App.